Understanding user needs and their pain points is essential for effective product development, marketing, and service design. Most Product people are aware they need to “talk to their users” and seek feedback – but few know how to analyse the output of those conversations. Thematic analysis, a qualitative research method, offers a structured approach to… Continue reading Thematic Analysis 101: Step by Step Guide to Analyse Qualitative Data and Discover User Needs
The job of a Product Manager is quite simple: find out what is the most important thing to be doing and then do it. Of course the difficulty lies in how do we find out what is the most important thing to do… enter Product Discovery: the process of finding out what is that important… Continue reading Why You Should Care About Product Discovery
Photo by Kenny Eliason on Unsplash When you are building a product you keep hearing: “Talk to your users” – but how do you actually do that? Do you just show up and have a chat? Do you talk to anyone who wants to have a chat? And after that? How do you make sure… Continue reading User Interviews 101: How to Run User Interviews
In-product feedback can be a powerful source of user insight, yet – we don’t see it being collected often enough by product teams. When used appropriately it can be an important complement to user analytics providing qualitative nuance to what is observed by click tracking and session recordings. There are three types of in product… Continue reading Getting User Feedback From Your Product App
We have conducted a survey on product discovery habits in product organizations, receiving dozens of replies. It is now time to share our findings with everyone. Responses have been received from organizations of all sizes, ranging from product development teams with less than 10 people to teams with over 200 people. The majority of respondents… Continue reading Discovery Habits of Product Teams
I’ve been talking with Product people around Asia about their discovery habits. A common theme that I have come across is a difficulty in recruiting users to participate in interviews or surveys – this is specially true in the B2B space. I can relate, getting people to give you their time is time consuming and… Continue reading Sources of Product Learning and Exploiting Them
Over the past few months, I have conducted dozens of interviews with Product professionals across Asia to gain insights on their Product Development processes. My conversations have spanned across various industries, including SaaS, direct-to-consumer, and marketplaces, and have involved companies ranging from small startups struggling to find growth to large publicly listed corporations. I have… Continue reading What Product Organisations in Asia are Doing Well
Most product leaders have a visceral understanding of why experimentation is important for their product development efforts. Yet ask them why this is and most struggle to articulate that experimenting is the activity with highest ROI development teams can be doing. If you hanged around product development for long enough there are a few things… Continue reading The ROI of Product Experimentation
