Product evolution often happens in response to user feedback and that’s a good thing. But there’s a hidden risk: if your feedback loops, metrics, or roadmap discussions are dominated by one type of customer (e.g. large enterprises, early adopters, or a particular region), your product can drift toward serving that group at the expense of… Continue reading Prevent Hidden Product Drift: How to Detect It and Keep Your Product Aligned with Every User You Serve
At the beginning of most products lies an initial spark, an idea that hopefully addresses genuine need and solves a problem. During 0 to 1 stage, companies should prioritise focusing on the problem itself, placing it above all, including the solution. Founders believe in the power of their solution or product, diligently executing on the… Continue reading How to achieve product market fit faster?
Key Performance Indicators (KPIs) are important to business leaders as instruments on a cockpit to an aircraft pilots. It is tempting to go with the more are the better as each bring some value and perspective. Some KPIs can be considered critical but others are good to have. In this article we would like to… Continue reading Essential KPIs for optimal SaaS business
Understanding user needs and their pain points is essential for effective product development, marketing, and service design. Most Product people are aware they need to “talk to their users” and seek feedback – but few know how to analyse the output of those conversations. Thematic analysis, a qualitative research method, offers a structured approach to… Continue reading Thematic Analysis 101: Step by Step Guide to Analyse Qualitative Data and Discover User Needs
Synergy between marketing and product development has become more crucial than ever. The success of a company hinges on the ability to align these two critical functions, and in this article, we’ll explore why this alignment is essential and how to achieve it effectively. Marketing and product positioning are critical to the success of both… Continue reading What comes first, the product or the marketing?
The job of a Product Manager is quite simple: find out what is the most important thing to be doing and then do it. Of course the difficulty lies in how do we find out what is the most important thing to do… enter Product Discovery: the process of finding out what is that important… Continue reading Why You Should Care About Product Discovery
The interdependency between product development and marketing strategies becomes a crucial determinant of success. It is not about what comes first, the product or the marketing. Both intertwine and influence each other at the same time. It is critical to listen to users and adapt your own product development and marketing strategy to get closer… Continue reading Navigating Product-Marketing Morphism for Product Success
Photo by Kenny Eliason on Unsplash When you are building a product you keep hearing: “Talk to your users” – but how do you actually do that? Do you just show up and have a chat? Do you talk to anyone who wants to have a chat? And after that? How do you make sure… Continue reading User Interviews 101: How to Run User Interviews
In-product feedback can be a powerful source of user insight, yet – we don’t see it being collected often enough by product teams. When used appropriately it can be an important complement to user analytics providing qualitative nuance to what is observed by click tracking and session recordings. There are three types of in product… Continue reading Getting User Feedback From Your Product App
Product led growth companies continue to be the darling of investors. For years leading and scaling up sales organisation in startups, I’ve come across many founders and VCs trying to pursue PLG strategies at all costs without regards to wether that was right for the product, users and market. How do you know what is… Continue reading Sales Led Growth vs Product Led Growth
