Traditionally, organizations have relied on user interviews to guide their product discovery processes. Typically, user researchers create a list of questions tailored to the specific goals of a project. These projects have defined start and end dates, often involving interviews with 5 to 10 users/customers and culminating in a summary report. Product managers use these reports to drive discussions and influence stakeholders within the company. However, initiating a new set of interviews requires starting a new project, which means the cycle repeats.
While this traditional approach can be effective, it has limitations such as insufficient data volume, lack of statistical significance, sampling biases, and other issues influenced by researchers and product managers.
A non-project-based approach promotes continuous research, enabling data and feedback from recent users to be correlated with earlier data. This method fosters an ongoing discovery process, allowing product managers to test hypotheses or questions at any time.
Ferilla revolutionizes product discovery with continuous research capabilities. Our platform enables organizations to:
With Ferilla, anyone in your organization can accelerate research and uncover insights quickly and efficiently. Embrace continuous discovery and stay ahead with Ferilla.
